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Adidas
50 Years Made Original
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50 Years Made Original
50 Years Made Original

For the 50th anniversary of Adidas Originals, a "hype village" was created in an abandoned Berlin warehouse. The 12-hour event featured a bespoke pharmacy, salon, and plunge pool, culminating in a live performance by Lil Yachty. Kinematics developed a robotic airbrush system that allowed guests to customize garments in real-time. Using an iPad interface, attendees selected illustrations, positioned them on clothing, and watched as a robot instantly printed their design.

50 Years Made Original
50 Years Made Original
50 Years Made Original
50 Years Made Original
50 Years Made Original
50 Years Made Original

Client

Adidas

Year

2021

Location

Berlin, DE

Production

Midnight Club